Neko Health's full-body scans land in the US, with a Spotify billionaire's cash behind them

Neko Health, the preventive health startup backed by Spotify billionaire Daniel Ek, has now arrived in the United States, taking its head-to-toe scanning model beyond Europe for the first time.

The company sells a quick, non-invasive check-up. Customers step into a booth where sensors and cameras capture a large volume of data about their body, from skin to heart and blood markers. Software then turns that into a report a clinician walks them through. The pitch is simple: catch problems early, before symptoms send you to a doctor.

Investor Farooq Abbasi discussed the company on TechCrunch's Equity podcast, describing Neko as one of the hottest names in health tech and laying out what he expects from its next phase. The US move is the obvious test. The market is huge and consumers there are already used to paying out of pocket for wellness services, but it is also crowded with private diagnostics firms, longevity clinics and skeptical regulators.

That skepticism is the main challenge for any consumer scanning business. Critics of whole-body screening for healthy people argue it can produce false alarms, leading to unnecessary follow-up tests and anxiety, with limited proof that it improves outcomes. Neko will have to show that its data and clinical process are good enough to avoid those traps, while keeping the experience simple and affordable enough to scale.

For now, the company has momentum, deep-pocketed backers and a product that is easy to understand. How well it travels across the Atlantic will say a lot about whether preventive scanning can become a mainstream habit rather than a premium curiosity.